The new crown pneumonia epidemic has brought about “epidemic prevention and new life”, which has made “zero-contact” e-commerce shopping soaring, driving the digital transformation of enterprises, and then the rise of innovative types of live e-commerce. Therefore, Taipei City University of Science and Technology joined hands with a creative company with an annual revenue of more than 1 billion yuan to establish an industry-university cooperation to establish an online celebrity incubation base and train students to become future live broadcast hosts, editorial planners, and data analysts to welcome the world in 2023. The $25 billion live streaming market.
In order to meet the demand for live broadcast e-commerce talents in the post-epidemic era, City University of Science and Technology joined hands with Creative Ideas to hold a “Cross-border E-commerce Industry-University Cooperation Signing Press Conference”. Feng Meiyu, President of City University of Science and Technology, and Lu Zhi, CEO of Bravo Ideas, signed the contract , Huang Shanshan, deputy mayor of Taipei, attended the scene to witness. Feng Meiyu, president of City University of Science and Technology, said that after the epidemic, life has been affected, and the layout of countless enterprises has also been disrupted. It’s not about not shopping but turning to online e-commerce platforms to buy, which has brought countless business changes. Among them, “e-commerce live broadcast” has become the “standard configuration” for small and medium-sized enterprises in the future. Therefore, the cultivation of talents is particularly important. We look forward to and Bravo Ideas The company cooperates to allow students to learn the latest theories and practical techniques from professional teachers, and to find career highlights before graduation.
Lu Zhi, CEO of Bravo Ideas, said that according to Retail Dive estimates, the live broadcast market is expected to reach US$6 billion in 2021 and US$25 billion in 2023. In recent years, many companies have talked about digital transformation, but they have never been as active as they are now , A good live broadcast is divided into two parts. Those who are good at speaking can perform well on products, and those who are good at planning and planning must study products carefully to complete a successful live broadcast. Now open the job hunting website, all walks of life need live broadcast talents , This is the future trend. When the moving story of the product can move the fans, it will definitely drive the fan economy. We look forward to cooperating with the City University of Science and Technology to let students go to companies for internships and cultivate more live e-commerce professionals.
Huang Shanshan, deputy mayor of Taipei City, said that many platforms are selling products, and the key to attracting consumers’ attention lies in the live broadcaster who can tell the story of the product, and the live broadcaster must be trusted by fans. The environment e-commerce center began to train young people who are working. There was a case where they successfully won a 150 million steel business by relying on the telephone and the Internet and using the ability to tell stories. Therefore, “the future world is not what you have It’s how powerful you are, but how good you are at telling stories.” Huang Shanshan said that today, I am delighted to see the industry-university cooperation between City University of Science and Technology and Bravo Ideas. Students can develop the ability to tell stories directly at school. They don’t have to wait until they go to work to receive training at the Taipei City Government. They are very touched. Students learn at school The live broadcasting major can definitely save a lot of wrong roads, and you can go online as soon as you graduate.
Deng Kongzhang, director of the Department of Business Administration of City University of Science and Technology, said that at the beginning of the new semester, the two parties established the “Aixiu Life Internet Celebrity College” and established a personal live broadcast channel on the Aixiu Life platform. The course content includes “What is Internet celebrity?”, “What is self-media? How should I manage myself”, “E-commerce live streaming skills and digital marketing”, etc. After completing the course, you will be able to improve your personal expression skills and financial logistics. Streaming overview, etc., Bravo Ideas Company plans to provide scholarships to students, and students who meet the target will receive a bonus of 10,000 yuan for 3 consecutive months. Cao, a student from the Department of Business Administration of City University of Science and Technology, believes that this is a good learning opportunity. Not only is it taught by a professional teacher, but he will also be able to practice in a Bravo Idea company in the future. He thinks it is very important to be able to learn skills step by step.
The anchor Chen Yanting (Amy) believes that today’s live broadcast e-commerce is a necessary job skill. This year, Ishowlife has cooperated with civil organizations to launch live broadcast training courses, such as live broadcast skills in front of the screen, streaming operations behind the scenes, script writing, etc. In the future, the course will be introduced into the Department of Business Administration to benefit more students. Artist Zhou Xiaoan said that in the past, he has been working in front of the camera for 20 years from the theater circle to We Media. We Media management must be pragmatic in managing personal brand and image. In the future, he will teach students to share life or professional knowledge, and manage We Media bit by bit. The artist Zhuang Zhuang said that in this era, in addition to doing a good job in his own work, he must also know how to manage himself, don’t be afraid to be different from others, and use the live broadcast to give full play to the opportunity.
The COVID-19 epidemic has intensified and the domestic and foreign economies have been impacted. The famous chocolate shop GODIVA will close 128 stores in the United States before the end of 2021. The Spanish clothing brand ZARA announced last year that it will permanently close as many as 1,200 stores around the world. It will spend NT$33.7 billion in the next three years Turning to digitization, the number of people in many well-known commercial districts in China has also shrunk significantly. According to statistics from the Statistics Office of the Ministry of Economic Affairs, the retail industry’s turnover in June this year was 266.4 billion yuan, a year-on-year decrease of 13.3%. Consumers have switched to online shopping, driving the growth of e-commerce. The retail industry’s online sales in the second quarter were 105.9 billion yuan , an annual increase of 33.7%.